Woman in Leadership - Essential Knowledge For Business Success™

Featured Article: 5 Ways Online Marketing Is Like Dating by Angie Nikoleychuk

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While we may not be actually selling anything, or at least not normally, landing a boyfriend or girlfriend, and even at the beginning of a relationship is really marketing yourself. There are a lot of other similarities between the two as well.

Everyone Portrays the Perfect Image In the Beginning

When a relationship's new, you're on your best behavior. You're careful not to fart in bed (or on the couch, depending on how new this relationship is). You mind your Ps and Qs, and try really hard not to let the other person know you're crabby or irritated. You hide your little idiosyncrasies as best you can because some small part of you wants that other person to recognize how damn wonderful you really are.

Pssst! Want to know a secret? When you let that silent one go? She knew it wasn't the dog, but she liked you enough to pretend she didn't notice!

Marketing's a lot like that, you know. Products and services usually all look pretty good and free from flaws at the start. We know the negative points are there; we just don't see them yet or they aren't serious enough to be an issue.

It isn't until after we've used the service/product and fallen in love with it a little bit that we notice the things that aren't quite so perfect. But, if it's handled the right way and our experience has been good up to that point, we'll usually overlook it. If the experience hasn't been quite so good and the business isn't interested in listening, then like a nagging wife, the customer is going to blow a gasket and toss complaints everywhere like a vacuum in reverse.

Looking In the Wrong Places Means You Waste a Lot Of Time

Here's the deal, if you attempt to pick up this really hot chick (or guy) and she keeps looking over at her friends with this pleading look in her eye, she's just not that into you.

If she goes to the washroom, and you happen to notice her trying to climb out the bathroom window, she's just not that into you.

If she gives you the phone number for the local strip club instead of her cell number, if she starts scratching consistently, or tries to pass you off to her very eager but considerably less attractive friend, she's just not into you. Well, or it's likely going to take you longer to get her to go out with you than the two weeks the relationship will last because you realize looks aren't everything in her case.

Marketing and consumers are like that too. If you're constantly marketing to the wrong crowd or in the wrong area, you're going to waste a lot of time and effort on people who just aren't that interested. Instead, take time to become familiar with your target market and go where they go. Besides, it's a lot easier and a lot more profitable to market to those who are already interested in what you have to offer.

There's someone out there for everybody?

Spontaneity Keeps Them Interested

When you're girl or guy hunting, you need to stand out from the crowd and get noticed. Otherwise, you look like every other Joe Blow or Mary Jane who has mistreated them in the past. Best case scenario, she's thinking as she eyes you up, is that you have absolutely nothing to offer her that's going to make her life better.

So what do you do? You make sure you look just right, you slick back your hair, you saunter up to her and you say... something really stupid that makes you want to crawl in a hole, but it was odd and creative enough that she laughed and decided to give you a chance.

In marketing, if you're too afraid to take risks or get creative, you'll get passed by. The things really stand out are the ones that become highly successful. Don't be afraid to take a risk.

You Can't Stop. It's a Constant Effort

If someone breaks up with you, you get rid of any evidence and head back out in an attempt to land the next one. If you stay in a relationship, it needs constant work and attention because things just keep changing. This is particularly true when you hear statements like 'you spend more time with your phone than you spend with me', 'we never do the fun stuff anymore' and 'I've got your keys for the truck. And if you sneak off to the bar on the garden tractor again there's going to be trouble'.

Your customers probably won't take away your keys or threaten to take half of everything if you sneak off to the bar, but those relationships still require regular attention and maintenance. Marketing also needs to be consistent to avoid creating waves in your income and keep you at the forefront of your customer's minds.

Honesty and Transparency Are Important

Her: What are these? *dangles a delicate pair of women's undergarments*

You: Uh... they're mine. You know, for days I need a self-esteem boost. Lace isn't just for girls, you know!

Her: Uh huh. Like you're a size 2. What's her name?

You: Crap! *sweat* uh...uh...

Yeah, you know how it goes. If you aren't honest or even look like you're hiding something, it's game over. You can bet your other half is going to sniff that out in an instant and it's not going to end well.

Are there other ways marketing is like dating?

Based in Saskatchewan, Canada, Angie Nikoleychuk (Haggstrom) is the Senior Copywriter and Content Consultant for Angie’s Copywriting, a professional business copywriting service providing high-end content to companies and organizations of all sizes.

In addition to her online copywriting, Angie is also a contributing author and guest writer for several industry leading publications, a diehard coffee addict, and avid Twitter user. Her favorite subjects? SEO, SM, branding, marketing, and business. (Besides writing, of course!)

Not Using an Email Autoresponder Service is a Top Reason Why Businesses Fail Online

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Written by Stacie Walker

 

Prosperous online business owners know that their list of prospects and customers is an asset that has a very real, measurable dollar value.

It is essential to be aware that building your own list will protect your business and open many doors to produce true wealth.

You do this by creating professional lead capture pages to attract highly qualified prospects and guiding your prospects through your carefully designed marketing system.

Additionally, it is essential to design your own professional lead capture pages. If you have not already done so, it is highly recommended for you to read the article, How to Create a Lead Capture Page to Skyrocket Your Income, as soon as possible.

It is suggested for you to have an effective marketing system in place before anyone joins your list through your lead capture page. If you currently do not have an effective follow up system, then it is likely your prospects will forget about you. 

Assuming you know how to correctly design your own professional lead capture page, this article will cover how to implement an email autoresponder service in harmony with all of your lead capture pages.

Just in case you are not familiar with an email autoresponder, it is a sequence of email messages sent to people who request some sort of information from you. You do not have to be a technical person to experience the benefits of using this simple piece of software for your online marketing needs.

Have you ever wondered how prominent business owners have the time to travel regularly, spend quality time with their friends and family on a daily basis, and are producing a six to seven figure a year income by working less than 20 hours per week?

When you are new to operating your business online, this type of lifestyle seems almost impossible. Matter of fact, it sounds too good to be true. Yet, there are record numbers of affluent business owners with this type of lifestyle.

I am sure you are thinking, “I want to do that, too! But how?”

Here is the secret...

Once you have learned how to successfully create an effective marketing system, you will have “the” valuable skill that will benefit you for the rest of your life as a business owner.

You will be able to operate your business online via automation and do whatever you want with your precious hours in a day.

It is shocking that 95% of people who operate their businesses online do not automate the majority of their marketing strategies!

That percentage comes down to one simple marketing tool that places a huge gap between people who struggle online and people who, almost effortlessly, make money online.

This online marketing tool, an email autoresponder, can drastically change your online marketing efforts for the price of less than $20 per month.

An Important Fact to Keep in Mind While Creating Your Marketing System

What if the people who are interested in what you have to offer are not yet ready to purchase anything from you? 

Consumers usually buy out of impulse, so it is important for you not to focus on the sale. Focus on your online marketing strategy and marketing system. 

 Your online marketing strategy should consist of following up with your prospects by using an autoresponder service.

The main reason you create a marketing system is to keep in constant contact with your list of prospects and provide them with valuable information. Use an email autoresponder service to educate. This is a necessary step to building credibility and long-lasting business relationships on a foundation of trust.

Do NOT be the business owner that sends only sales pitches. 

A rule of thumb is that your content included in your marketing system should be at least 75% educational and 25% promotional.

This article is a great example of providing educational content. It has been written once and it will continue to produce traffic for as long as it is in circulation. I do not have to physically tell people about the content contained this article.

Having an email autoresponder is a fundamental online marketing tool that is critical to your success. You will have a better chance of converting your first-time site visitors into loyal customers.

If you are involved with network marketing, you can have multiple sources of income that pay you regardless of whether or not your leads join your primary network marketing company.

You can promote anything you want!

You will have complete control over your list of prospects. You can create your own empire of wealth by having your business needs centered on you. Basically, it comes down to building your own list of prospects to become a top producer online.

Recommended Email Autoresponder Service

AWeber is an email marketing service that includes an autoresponder to help you communicate more effectively with your target audience.

AWeber provides you with a variety of services that allow you to:

• Send an automatic series of messages to effortlessly build relationships.
• Broadcast newsletters, coupons, and special offers by email.
• Design and publish opt-in sign up forms to your website or blog.
• Notify your blog readers of newly published content.

For only a $1, you can sign up today for a risk-free thirty day trial. If you choose to continue the service, the monthly fee is only $19.

Get Started with AWeber for Only $1

If you are not quite ready, more information about using this autoresponder service can be reviewed in the AWeber Knowledge Base.

If you want additional instructions, then you can watch a brief video on how an autoresponder service will help manage your list of subscribers.

Instructional Video: An Autoresponder Service Will Manage Your List of Prospects and Customers

 

Featured Article: 5 Steps to Small Business Public Relations Success by John Jantsch

  

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Courtesy of John Jantsch

Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.)

The credibility that comes with media coverage is something you simply can’t buy and obtaining this coverage is something that you simply must make a part of your overall marketing system.

While a spot on Good Morning America might not quite be in the cards at the moment, even the tiniest of local businesses can generate some media coverage in this day and age by simply adhering to the plan outlined below.

Create your media target list

Most small businesses, particularly local businesses, can probably dig up the five or six important journalists, producers and editors that they need to focus on with very little effort.

Create this list and then get to work on turning it into a rich dashboard of information by creating Google Alerts for each of the members of your list so you know when they’ve written something. Subscribe to the blog their publication makes them write, find them on every social network they belong to and add them to tools such as Twitter Lists and Google+ Circles so that’s easier to listen to the things they are doing and saying.

It’s not uncommon these days for journalists to talk about stories they are working on in social media outlets. In many cases you put yourself in a story as a source by simply paying attention.

 

Continue Reading: 5 Steps to Small Business Public Relations Success by John Jantsch

 

 John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. John is a marketing consultant, award winning social media publisher and best selling author Duct Tape Marketing and The Referral Engine.

 

Blogging Advice: Why Do You Need a Blog?

Written By: Stacie Walker

This is a question that many new entrepreneurs ask when they start a business. The reason you need a blog is that it is the number one way to reach your target audience on the internet.

It is highly recommended for you to have a blog and a website for branding your business.

What is a Blog?

Blog.

Yes, it is a funny sounding word. The word “blog” is actually short for Web log. Not too many people know this, because they take advantage of its short name.

A blog is basically an online diary or journal.

A web log is organized by date and categorized by topic. Blogs are interactive and allow other readers to post their own content, such as comments, to each blog entry.

Are Blogs and Websites the Same Thing?

Blogs are more organized than websites, because the HTML is cleaner for improved indexing by the major search engines.

Search engines, like Google, absolutely love fresh content. Blogs are updated more often than websites.

Blogs have a usually have a huge network of outgoing and incoming links. Links are what you need to rank high in the search engines.

Designing a website costs more than blogs, because revisions made to a website usually take more time and energy to set up and to update.

Blogs are a simple and inexpensive way to expose your business online while you are building your business.

Creating Your Own Business Blog Comes with Four Benefits

 

1. They can help you gain credibility and a long line of followers.

Are you currently in the infant status of creating your own online presence? An effective way to build your authority is to take the opportunities to share your knowledge. You can do this by creating valuable content in your business blog.

2. You can connect with your readers by sharing thoughts, ideas, and advice.

Your blog is an excellent platform to speak your mind and to create a community for your readers. Your readers would love to interact with you.

The content in your blog should emulate your personality. Never be afraid to share who you are and what you stand for in life.

This will keep your audience coming back for more.

3. You can provide fresh, valuable content for your prospects and future business partners.

You do not have to charge people every time they need your help or advice. If you are truly passionate about what you do, then money will never be an issue.

The useful content in your blog will attract future clients and potential business partners.

Successful entrepreneurs freely give out valuable information on their blogs and do so without being concerned about charging people for sharing their expertise.

4. You can provide web links of other websites and blogs that contain valuable content.

Don’t be hesitant to share valuable content from other experts in your field of business. This will give your audience additional resources to assist them with their problems or goals.

Sharing the web links of other individuals is especially helpful in your early stages of writing valuable content for your blog.

You can do this by re-tweeting a blog post or by sharing topic specific articles from the websites you visit regularly.

The four benefits above should be enough to encourage you to create your first business blog. Your business can survive without having a blog, but you are missing out on a big piece of your target market pie. That means you are robbing yourself of potential income that will not be made with just your business website.

Related Post: Blogging Advice: 3 Things That Must Be Considered Before Creating Your Blog

Stay tuned for more marketing and business building advice to help you build a strong foundation for your growing business.

Do you have any blogging advice to share with other members of the Woman in Leadership community?

Speak your mind and post your comments below.

Featured Article: Reframe Your View of Marketing by John Jantsch

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Courtesy of John Jantsch

I hear it from small business owners almost every day – “I’m just no good at marketing.”

Here’s the thing, it’s not true and it’s not possible – that is if you want to stick around for any appreciable amount of time.

What I find is a more accurate statement is this – “I’m not that good at what I think marketing is.”

See, if you hang around marketing folks very long you’ll hear all kinds of things about metrics, social media, engagement, conversion, branding and maybe even a little HTML5 for good measure.

All the talk from inside that fishbowl can have the impact of clouding what marketing really is.

Marketing is getting someone who has a need to know, like and trust you.

Now, framed that way you might start asking yourself different questions – thoughts like do I need to figure out how to market on Facebook might start sounding more like how could I grow the trust my clients have, how I could I offer more than is expected – and it’s the answers to those questions that you already know.

Reframe how you think about marketing and you’ll change your relationship with marketing.

There’s a pebbled trail that winds through my neighborhood and for some reason I don’t like to run on it. I live in the city so mostly I run on the street and the times I have run on the trail just didn’t feel right. I came to conclude I didn’t like running on this lovely trail.

Then one day it dawned on me that if that same trail was in Rocky Mountain National Park I would absolutely love running on it. It’s pretty silly really, but when I thought about the trail in a different way it changed everything.

Now, of course it’s not simply because I made up a new thought – I had a frame of reference – the joy of my runs on mountain trails – to help me rethink about it.

Business owners have that same frame of reference – they understand how to talk about what they do, their products and services, in ways that build know, like and trust.

Don’t over think it – reframe it, change your relationship with marketing and watch how much more enjoyable it gets.

 John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. John is a marketing consultant, award winning social media publisher and best selling author Duct Tape Marketing and The Referral Engine.

 

Blogging Advice: 3 Things That Must Be Considered Before Creating Your Blog

Written By: Stacie Walker

The great thing about having a blog is that you are free to write anything you want!

On the other hand, it would be better to produce content that is beneficial to your readers. Prior to building your blog, I will discuss three valuable tips for you to review.

In order to have a successful blog, it must be interesting and beneficial for your readers. If you are thinking about creating a blog for business use, then it is important for you to take three things into consideration.

Who is Your Target Audience?

Before you decide to make your blog live for the world to see, it is best to clearly define your target audience.

There are many new business owners who market to the wrong crowd.

As a result, the majority of the leads they do acquire are of low quality. They did not take the time to define who will benefit the most with their product or service. They do not specify their target market.

You don’t want to go down that same road, because your time is precious while building your business.

If you have not already done so, define your ideal prospect. You do not want the products or services of your business to be offered to all people. It will be so much easier for you to create products and services around your niche target market.

As an entrepreneur, you should regularly research and understand the wants, needs, and spending habits of your ideal prospect. The more data that is gathered from your target market, the better you will understand what they expect from you. Your products and services should be developed around the research that was conducted on your target market.

Even though your blog content is aimed for business purposes, it is generally personal to you. It is crucial to make sure your blog content is about your readers. Your blog must include content that is geared towards the interests of your target audience.

After all, most people who write blogs are not confined to their own personal motives.

Most writers of blogs would love to be “heard” and would love to be known, in some way or another, even if it is just for a minute.

Hence, it is very important to create content that everyone in your target audience will understand. Not necessarily that these people can relate to the content, but they can understand it.

Display Attractive Blog Images for Search Engine Optimization

Visually appealing images draw visitors to read and to explore the content in your blog.

To make your blogging worth the browsing effort of your readers, it would be extremely useful to include images.

It does not necessarily mean you have to place a picture of yourself; however, your professional photo is great for your bio page.

Any images will do, as long as it does not pose danger or insult to anyone who will be reading your blog. That is the last thing you will need to deal with on your blogging venture.

Labeling the Alt Text and Tagging Images

Many people search images on the internet. It will be a bonus for them to click on yours, so they will be lead to your blog.

It is wise to label the alt text on the images in your blog, because your images will get indexed for any image searches with the major search engines.

When you properly tag your images, it actually leads to indexing all posts associated with the word that was tagged on your images. This gives your readers the ability to read other blog posts that are related to the tagged images.

Tagging your images is another way to generate readers to your blog via the image searches with the major search engines.

Now you know how images will increase the overall value of the content you are producing on your blog.

Avoid Creating a Complicated Blog

You are the only person who can make your blog unique. The content of your blog should emulate your personality. Never be afraid to share who you are and what you stand for in life.

Most people who use the Internet usually do more scanning than scrutinizing each website they come across. If they do, then they are not worthy of your time. You will have plenty of people that who love to know more about you and your expertise.

In order to have an interesting blogs, it is not necessary to use highly technical and pretentious words. After all, your blog is not a debate or an academic discourse.

It is not recommended for you to require your visitors to register for your blog to comment or to require log-ins. This makes interacting with your content complicated and time consuming. People are turned off by this and will not want to interact with a blog of this nature.

Your readers would love to interact with you.

Let them!

This will keep them coming back for more.

The three valuable blogging tips above should help you with designing a blog that will not only attract the audience that you want, but will be beneficial to your target audience.

Related Post: Blogging Advice: Why Do You Need a Blog?

Stay tuned for more marketing and business building advice to help you build a strong foundation for your growing business.

Do you have any marketing tips and would like to share with other members of the Woman in Leadership community?

Speak your mind and post your feedback in the section below to post your comment.

Marketing Advice: Create Your Facebook Business Page with 5 Easy Suggestions

By: Stacie Walker

My soon to be husband thinks that Facebook is the devil out to ruin people’s lives, because a past flame of his used it as an opportunity to cheat on him. He still does not have an account to this day, even though he has moved on to a great relationship with me (smile). Well, this article is not about my man’s disastrous past love life.

So, are you wondering how Facebook is ruining your business?

Here is the answer: Facebook is ruining the businesses that have not created a customized business page to promote their products or services.

The answer to this question is actually geared more so toward entrepreneurs who currently do not have a Facebook Business page to promote their business, products, or services.

If this is you, keep reading. You will be introduced to five easy suggestions for creating a fun, but professional Facebook Business page.

If you do have a business page on Facebook, then you may already be aware of the positive impact this powerful free marketing tool has had on your business. You have increased the effectiveness of building a list of prospects and keeping your existing clients by tenfold! And it is an excellent resource to market your business, products, or services.

Build Your Facebook Business Page with These 5 Easy Suggestions

1. Creating Your Customized Page.

There is no limit to the number of pages you can create. This is your opportunity to let the world know about who you are, what you do, and how they can benefit from you.

Don’t be afraid to show your personality.

If you stay casual, then you will attract more people and make satisfying connections.

On a professional level, it is good share your company mission, your target market, services or products, company history, and your business email address.

The following links are good examples to use as a guideline while creating and customizing your own business page:

Customized Facebook Business Page for Woman in Leadership


Customized page Using the Facebook Static FBML Application

2. Maximize your Facebook personal profile with your customized business page.

I am sure you want to get a lot of exposure for your business. A simple method to get a lot of business exposure is by adding your customized business page to your Facebook personal profile page.

When I added my business page to my personal profile, I experienced positive results almost immediately!

3. Showcase your favorite personal and business photos.

Just because you are creating a professional page does not mean it can not be fun and interesting. Photos are one of the most viewed content on the Internet. Along with your professional photos, share snapshots of your vacations, family events, experiences, or something humorous.

Your contacts will know more about your life and favored interests. They will be able to connect with you on a deeper level, which all boils down to building trust and eventually long term business relationships.

4. Make it a goal to post on Facebook at least twice per day.

Facebook is the perfect place to connect with people anywhere in the world. There are an abundance of people to build relationships with your personal profile page and your customized business page.

I strongly advise you NOT to constantly pitch your business, products, or services.

Mix it up a little bit by sharing your personal life, current goals, special interests, etc. Otherwise, people will think you are spamming them with your products or services.

That is a sure way to lose an audience.

5. Add your Facebook business page “LIKE” button to your blog and web pages.

It is important to create and use your Facebook business page “LIKE” button or box on all pages of your websites and blogs. It does not take long to create the plug in on the Facebook Developers page.

I have been adding a like button to all pages on my websites and even in my email correspondence. The best thing to do is use the your business page “LIKE” button on every piece of marketing material you distribute online and offline.

Now that you have some great suggestions for creating a great Facebook business page, it is important for you not to fall into the category of people that spam their contacts with their products and services.

There are many business owners that misuse and abuse Facebook. It is so annoying and makes me furious when people do that. Plus, it is no way to build a successful business.

It is necessary for your business to have a Facebook business page no matter how long you have been in business. The sooner you have one, the better.

Once you have it up and running, provide valuable information about the things you are knowledgeable in. The success of your business depends on the content provided on your Facebook business page.

 

 

Marketing Advice: Four Essential Content Marketing Strategies You Can Not Do Without

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Article by: Stacie Walker

Content has been talked about so much over the past few years. If you are relatively new to the online business world, you may not be aware that there is a specific way to successfully provide content on your website or blog. If you already have a significant amount of content, then it is time to analyze the content you are providing to your prospects and clients.

Content is the Key

It is important to view your content materials as if you are an author, writing chapters for a novel. Make sure your content is in line with the list of keywords or keyword phrases that prospects will put in a search engine. The content you provide should not be random and chaotic. It is important to have an overall theme in mind for your readers.

Basically, your content must create a big picture in the mind of your reader, that will produce a following of people that care about the content you provide.

Content is the key to be successful with building relationships with people.

It is a guarantee that people will check you out on the internet, so make sure people find out more about you and your business other than your website. It is important to participate in online communities and expose yourself and your business.

Keep in mind that there are various ways to distribute your content to build more credibility.

Your prospects are going to be interested in diverse formats of your content. You can provide your content via articles, podcasts, webinars, e-books, and video.

Four Types of Content

There are at least four types of content that must be part of your overall content marketing strategy. I have provided the four different types of content below to help you use valuable content as a marketing tool that will turn your prospects into long term clients.

1. "How to" and Educational Content

Content that educates -This type of content can consist of your personal story of why you started your business venture, how your business is unique, and what the benefits are of your product or service.

"How to" content - This type of content can come in various forms and can make the information you provide fun, interesting, and valuable. It can come in the form of an email newsletter containing specific advice and tips.

Content in the form of webinars, teleconferences, and seminars will allow your prospects to engage and learn more about you and what your business has to offer.

2. Reviews or Testimonials

This type of content can include information about you and your business. To make it easier on you, it is recommended that you automate this process by creating video success stories of your clients or customers. If they are camera shy, then have them fill out a survey via web form.

Sharing endorsements from happy clients or customers from Branch Out on Facebook and Google Places are great resources to share reviews and testimonials about you and your business.

Another source of content can be in the form of articles that are written about you in various publications.

3. Content that Closes

Valuable or well written content can convert your prospects into long term clients or customers. People will be more than happy to buy from you.

Content that closes can also come in the form of testimonials from your clients.

Customer generated content is proof of your loyalty to existing clients. This is content that will further motivate people to buy your products or services.

Even case studies have an influence in the buying decision. Another form of priceless content can be survey information because most people like to look at results.

4. Content From Other Experts

Don't know what to write about? Well, stealing content from another person is NOT an option.

You can summarize other peoples blogs or websites to add more personality to your blog. Doing so is especially helpful in your early stages of writing copy until you create your own valuable content in abundance.

You can do this by re-tweeting a blog post or by sharing topic specific articles from the websites you visit regularly. Don't be afraid to share content from other experts in your field of business. This will give your audience additional resources to assist them with their goals.

As you can see, the creation of content goes a lot deeper than just a random blog post. Your content is something that should and will serve your business over a long period of time.

The main reason you should create content is to build trust with your prospects and to provide valuable information that is truly beneficial for growing a prosperous business.

This is a key to be victorious with building long lasting relationships with a loyal audience. And on a final note, the content on your website or blog helps in a major way with search engine optimization. What a bonus!

 

 

Marketing Advice: How To Create A Flawless Marketing System

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Written by: Stacie Walker

The best way to create a flawless marketing system is to make sure all of your tools are connected and never go off topic or steer away from your goal.

This is a secret that many experienced online entrepreneurs will not share this fact with the masses, so never hide all of your educational content that you are providing to your readers.

Doing so will give any person the opportunity to learn from you and gain your trust. I have been kept in the dark, most of the time, about finding out more about a product, service, or marketing system that caught my attention. If the company shared a little more information, they would have most likely made a sale.


Your marketing system must have the five following components:

• Sales letter Page

• Capture Page

• Business Newsletter

• Banner Ads & Google

• Valuable Product or Course

It is essential that each of the five components point back to one another like a never-ending loop.

Basically, the subliminal message your prospect is getting is: “Buy this product or service because it can solve your problem!”

If designed correctly, any prospect that goes through your marketing system will find the answer to their problem and will have the opportunity to learn much more from you at the same time. You have something of value, which is the solution to your prospect’s problem.

Not familiar with creating a marketing system or you want to try a new method to advertise your products or services?

I have an informative 7-day free video course that will clearly explain the dynamics of creating an effective marketing system.

As a gift, you can take the entire course for free.

When I was new to online marketing, my mentor recommended the exact same course, and it forever changed the way I design all of my marketing campaigns.

Upon completion of this course, please apply the techniques that have been revealed to you. You will see immediate results without paying dime! You will not even have to invest a lot of time in creating your customized online marketing system.

This informative course is guaranteed to get you familiar with creating a marketing funnel and generate a list of quality leads for your business.

Access the Free 7-Day Video Course Here

 

Stay tuned for more marketing and business building advice to help you build a strong foundation for your growing business.

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How to Be Creative and Build Long Lasting Relationships With Your Prospects

One of the easiest ways to keep in contact with your prospects and customers is to create an email newsletter. The number one benefit of providing an e-newsletter is to build trust and maintain long term relationships.

Why even bother with creating an e-newsletter?

It is a sure way to stay in contact with your prospects and customers. If you have not been keeping in contact with existing customers, then an e-newsletter can rebuild relationships.

Email newsletters can be fun to create and informative for your readers. Your prospects are interested in what you have to offer and want to know more about you. You have the option of providing entertaining information, the latest news pertaining to your business, and provide the best resources.

You are the person that will be providing solutions to their problems. You will be able to introduce new products or services to them via e-newsletter.

If you currently do not provide an email newsletter to your prospects, then I have included a short video on how to create an email newsletter.

In order for your prospects and customers to remember you, I recommend sending out a newsletter at least once a month. When it is time for them act on the solution to their problems, they will think of you.

I have included a short and informative video, courtesy of Aweber Communications, that goes into more detail about creating the right email newsletter for your business.

Enjoy the video!

 

Send Your First Email Newsletter Today - AWeber Communications

I always welcome your questions or comments, so please leave your feedback in the comments or email me at: Stacie@WomanInLeadership.com

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