Social media management tools to market your business.
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Contributing Author: Alexis Trinidad
The hype of using social media as a tool for businesses to promote and to gain a competitive advantage in the most efficient and cost-effective manner has definitely no plans of slowing down in the next couple of years.
Business owners call social media as “one of the greatest tool ever made” because it allows them to reach their customers no matter where they are.
Almost every
company nowadays has an account or fan page on Facebook and Twitter.
Both are the most popular social media sites which allow companies to communicate with current and potential customers in real-time.
Martin Lindstrom, one of the best branding consultants, reveals how this blurring of social bonds and marketing strategy is happening before our eyes. Lindstrom stated that consumers need to wake up and become savvy to these influences and use social media more responsibly.
However, a company’s CEO would never stay online throughout the day just to answer the questions of the customers. His or her alternative is to hire a person or a group of people who manage the social media channels of the company.
Unfortunately, hiring new members of the organization will incur costs for the company.
In this technology-driven world, companies manage their social media channels at minimum cost and in the most efficient method by using different social media management tools.
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Fortunately, today's post provides you with a list of the 20 most effective social media management tools to use to promote your company.
Let's get started!
1.) Crowdbooster
Crowdbooster is an effective tool in keeping a lively conversation with your customers all the time. It offers analytics where you can see the impact of each Facebook status or Twitter update that you post. It will also give you recommendations on what topics should you engage your customers with that would make them interested.
2.) Buffer
The Buffer application lets you post articles, pictures, videos, etc. relevant to your business in different social media sites all at once. After each post, you are also given the power to see how many shares, likes and retweets your posts get at a glance.
3.) WordPress.com
WordPress is a free and priceless website that you can use to create beautiful blogs and websites. Aesthetic appeal is very important in social media. You must have an eye-catching entry or blog to drive customers to your site and this is what WordPress does.
4.) Hootsuite
The Hootsuite application gives company owners the opportunity to effectively manage several social media sites at once, schedule status and tweets, track how many people mention the company and analyze social media traffic.
5.) uberVU
This tool enables you to understand your customers, gain insights on what type of topics would they want to engage in a conversation. uberVU also suggests relevant contents to post on your Facebook and Twitter that would surely catch the attention of customers.
6.) Simply Measured
The Simply Measured application allows users to manage their company data and transform them in a form easier to understand and analyze. It also provides a marketplace for best practice reports and aids in generating beautiful deliveries from PowerPoint, Excels and the web.
7.) Google Alerts
This application powered by Google sends you direct emails relevant to the query you type on the search engine. You can also use Google Alerts in tracking the happenings on the web.
8.) Pagelever
PageLever is an effective tool to use to optimize your page’s content, understanding your customers and measuring your success.
9.) SocialOomph
The social media tool, SocialOomph, will enable you to do numerous ways on how to effectively manage your social media channels such as: scheduling tweets, tracking keywords, purging your twitter Inbox, extending Twitter profiles and more.
10.) Evernote
Evernote lets you to literally remember everything. With this tool, you can capture and save ideas you get from almost anything. You hear something, got an idea, you save it through Evernote.
11.) Disqus
With few clicks, you can turn your old communication system into something that will prick the curiosity of customers and will get them entertained. With Disqus, you can make better conversations and involve more numbers of customers.
12.) NutshellMail
The NutshellMail tool enables you to track your brand’s activity on several social media sites and delivers reports to your Inbox under a certain schedule.
13. ) Wildfire
Find out how you can build a strong relationship with customers through social media, how you can keep them satisfied with your brands and make them loyal to you with Wildfire.
14.) Ping.fm
Ping.fm lets you post on Facebook, Twitter and Tumblr in one go. It also helps you in scheduling and managing your posts in multiple twitter and Facebook accounts. This tool promises more to come for social media and you better watch out for them.
15.) Gist
This tool provides you with systematic ways on how you can reach success for your business. Gist enables you to view only the needed and relevant information for faster sorting and data management.
16.) TweetBeep
Know what other people are tweeting about you, your company and your product. TweetBeep will let you know at once when someone else is talking about you on Twitter by sending an email directly to your website.
17.) Objective Marketer
Use the Objective Marketer tool for effective social media campaigns, scheduling and platform for reports.
18.) Spredfast
Have people from all over the world become aware of your brand. Generate sales from such awareness and social engagement. Spredfast will let you reach your customers effectively and efficiently.
19.) Flipboard
Flipboard is a social magazine in a digital form which lets you aggregate links from social media sites like Twitter, Facebook, etc.
20.) Flavors
Flavors is a free tool that allows you to create amazing websites in minutes. You can then link all of your accounts on the website that you will create for faster and more efficient management of updates, messages, etc.
Managing your social media channels in the most effective and efficient manner will give you a great advantage against your competitors.
You can access all accounts at the same time and answer numerous questions from your customers.
By using any of the 20 tools above for managing your social media channels, you give unbiased attention to your audience.
About the Contributing Author:
Alexis Trinidad is the Outreach Coordinator for SEOteky.com and Marin Lindstrom’s brand consulting agency. She believes that one's outreach is essential in building a business. She wants to inspire the readers with posts and advice on business building, especially for solo entrepreneurs, small to medium scale businesses, and even personal branding starters. Get in touch via Google + | Twitter
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