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"Email marketing has stood the test of time."
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Contributing Author: Michael Harris
Many businesses and entrepreneurs have lost sight of just how simple this approach to online marketing can be.
Then as we look to the future, with the inevitable tidal-wave of mobile marketing poised to make it’s thundering entrance into the world of commerce, we see even greater opportunity on the horizon for this technique.
Now if you haven’t yet “clicked” as to what this technique is, then rest assured as all will be revealed.
- The most efficient way to increase profits is to leverage an asset.
- The greatest online asset will always be your own list of email addresses that have asked you to email them..
- You leverage your email list by sending great value offers to your list of loyal subscribers, many, many times..
You see through the shifting, often changing, and sometimes shattering world of online marketing.
Email marketing has stood the test of time.
It was the birth of the internet, and has continued to thrive as each “new-kid-on-the-block” arrived to stake their claim in the online marketing arena.
That’s right, before there was social media, before there was videos and blogging, and before there was search engines, email marketing was not just up and running it was thriving.
At the cutting edge of technology today, we have “web-enabled” smart phones and other portable devices giving us more access to our email accounts, increasing the odds of more emails being opened.
Yet this “uncool” nerd of online marketing techniques, is still avoided by so many marketers, because they are busy, off chasing “likes” or page one rankings or some other flavour of the month.
Unknown to them the power of email marketing lies in it’s simplicity and the fact that you actually own the asset. With an email list, of loving, loyal subscribers your business is immune to any changes that may impact on it by relying on an external source.
For example after much work, you have achieved a page one ranking for your website, and then over-night your search engine changes how it ranks websites, in the morning your website has dropped back to page 47 and your business, that used to be everybody’s business, is now nobody’s business.
Or just when you have finished setting up all your social media accounts on the various platforms along comes that “new kid on the block” wanting to devour all your time, by whisking you off on another steep learning curve, or worse still, causing you to start throwing more money at your outsourcer.
Now in all fairness, all of these marketing platforms offer fantastic potential for you, particularly if you manage to position your campaign in a way that it goes viral.
But for security, longevity and independence in online marketing then email marketing “has got your back”.
About the Contributing Author:
Michael Harris, is a budding copywriter, who after 20 years of working in construction on the shovel, woke-up one morning, looked his fear in the eyes, stood up and started to own his time and live his true purpose.Michael now guides and trains newbie online marketers, in the art of building online sales funnels and email marketing..
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