"You must be willing to step up and show the world how valuable you are." - Stacie Walker Tweet This Post
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Contributing Author: Stacie Walker
It is a fact that we hire individuals that are authorities in their industry. We are almost willing to throw our last dollar at them, almost effortlessly.
An effective way to build your authority is to take the opportunities to share your knowledge. You can do this by being a guest speaker, contribute your content to other websites or blogs, and provide your services for free.
Raising your authority does not have to be a challenge. You just have to be willing to step up and show the world how valuable you are.
Being a guest speaker can put you in the spotlight.
Most people would rather amputate their arm or leg than speak in front of a small or large group of people.
I confess that I have a huge fear of public speaking. I have not yet arrived out my comfort zone when it comes to speaking in front of 20 or more people.
By the way...
Did you notice that I used the word "yet"?
The only way to get over the anxiety of public speaking is to practice on a regular basis.
You can start small by volunteering to speak at your local Chamber of Commerce, free workshops provided at your public libraries, networking meetings, or any type of public event to help you with getting more comfortable with public speaking.
If the thought of you speaking in public makes you want to pass out, do not panic. There are options available for your voice to be heard in public.
Interviewing experts is an easy way to earn points with your online presence, because whomever you interview already has a following.
You can host an online radio show and interview experts related to your industry.
All you have to do is ask.
The majority of people you ask will most likely say yes, especially if you are willing to work around their schedule.
Volunteer your expertise for free at public speaking engagements.
Offering your expertise for free may be a challenge for you, especially if you are a new business owner.
Always remember that you don't have to charge people a fee every time they need your assistance.
Trust me on this.
Here are four helpful resources to improve your public speaking skills:
- Speak More Effective: A Quick and Easy Way! (Free Download)
Think of volunteering your expertise as a good deed with no strings attached.
Basically, that's what it is.
If you are truly passionate about what you do, then money should never be an issue.
Systematically share and contribute your content.
Sharing your original content is an effective technique to skyrocket your authority as a expert in your industry.
Your content will appear in the most popular search engines. Having your name and your brand displayed in the top search engines is an awesome method to build your credibility.
There are an unlimited amount of resources all over the internet to be seen.
I have included a short list of my favorite places to share my content.
Before you begin your journey of utilizing the following resources, create a content promotion checklist to keep track of every single resource you use. Also log where you are getting the most traffic.
What doesn't work for you, eliminate it from your checklist. Be patient, you have to give each resource more than one month to measure results.
- Biz Sugar
- Blog Engage
- Just Retweet
- My Blog Guest
- Syndication Express
- Viral Content Buzz
- Google+ Communities
- Facebook Groups
- LinkedIn Groups
- Social Buzz Club
There are plenty of credible article directories to submit your content. You will have to make some adjustments to the content you submit to avoid duplicate content.
You can even submit your articles to several business websites that encourage you to promote valuable information.
Don't forget to share your expertise on the blogs and sites you visit on a regular basis.
Another place to contribute your content and expertise is in relevant online communities. A rule of thumb is to contribute to communities outside of your industry that you genuinely enjoy.
The options are endless for you.
Oh, by the way, sharing your content does NOT give you a license to spam. That really pisses people off because it seems as if your motive is only to blast your business. Doing so is guaranteed to have a negative effect on building a reputable online presence.
It is okay to promote your business but do it respectively. Follow the rules and regulations of the communities you join.
In conclusion, the three suggestions above should help you climb the “online presence” ladder and raise your authority.
About the Contributing Author:
Known as a success-driven entrepreneur, Stacie Walker is the founder of Woman in Leadership. Stacie adores working with professional leaders and entrepreneurs in the small business, home business, and online business industries.If you are willing to learn how to take your business to the next level, sign up now for Woman in Leadership Weekly e-News.
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